From Planning to Profit:

Your 2025 Peak Season Playbook

The clock is ticking. With the end of de minimis loopholes on August 29 and tariffs rising, every cross-border shipment will cost more and face stricter customs enforcement—right before Black Friday/Cyber Monday. This is the biggest shift in U.S. trade enforcement in over a decade. But it’s not too late to pivot. Our new playbook—built from a survey of 200 US, UK and Canadian-based ecommerce leaders—shows you exactly how to protect margins, navigate trade changes, and grow globally this Q4.

What’s inside:

Outlook for International Ecommerce Growth

Why 96% of ecommerce leaders expect global orders to rise this holiday season—and what that means for you.

Planning Ahead for Peak Season Success

What top brands like Ogee, Ridge, Universal Yums, and The Wander Club are doing now to avoid delays, protect margins, and win big.

Overcoming Tariff Pressures

Action plans to offset rising costs without raising prices, from duty drawback to in-country.

Peak Holiday Season Prep Checklist

15+ tactical steps to take now to maximize conversions, speed up delivery, and eliminate costly mistakes.

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Why This Matters Right Now

De minimis loopholes are closed for all countries—no more $800 duty-free threshold for U.S. imports.

Tariffs are climbing—up to 100% on some products.

Peak season is weeks away—and most brands admit they’re still underprepared.

This year’s winners will be the brands who act now—positioning inventory, optimizing checkout, and locking in tariff-smart strategies before Black Friday. Brands like Ogee (10x peak international sales YOY), Ridge, The Wander Club and OneSkin are proving that with the right partner, you can turn trade changes into a competitive edge. This playbook shows you exactly how they did it.

About the Research

Based on a July 2025 survey of 200 ecommerce leaders in the U.S., UK, and Canada, conducted by Drive Research. Includes data across verticals like apparel, beauty, home goods, and food, plus real-world examples from Passport customers.

There is more inside: Data-Backed Insights & Strategies for Peak Season Success

Forecasting Peak Season Sales: How much of your Q4 revenue could come from international markets (hint: it’s more than you think).
Instilling Confidence in Operations: Fast onboarding, flexible fulfillment, and proven playbooks to ensure your peak runs smoothly.
Choosing the Right Partner: What to look for in a global ecommerce provider if you want fast, reliable delivery, margin protection, and stress-free compliance.

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