Trustpilot Is Not Built for B2B: Why Its Reviews Are Not Relevant For Passport

January 1, 2025 

At Passport, we value transparency—including how our performance appears online. While public review sites like Trustpilot can be helpful for consumer brands, they aren’t a helpful reflection of our work or our customers’ experience.

For B2B logistics and ecommerce enablement, the right third-party platform is G2 reviews, where verified brands share their experiences with Passport.

Here’s why. 

Why Trustpilot Doesn’t Apply

Most reviews aren’t from our customers.
Passport partners with over 1,000 brands and hundreds of 3PLs to help them expand internationally through logistics, compliance, and localized checkout experiences.

However, nearly all Trustpilot reviews come from end-consumers, not our brand partners. These are shoppers who see “Passport” on a tracking page—but we’re not the retailer, the last-mile carrier, or (believe it or not) a government agency issuing passports.

As a result, their reviews often reflect confusion, not our actual service.

Examples:

  • “Leaving white marks on clothes.” → A product review for a brand item, not Passport.
  • “Very deceitful system!!!! Bought into it 2 years ago…” → A billing issue with a retailer, not us.
  • “Lost package after weeks of tracking…” → We understand the frustration—but final-mile delivery is handled by partners like Canada Post, not Passport directly.

Passport maintains industry-leading delivery success rates and transit times across more than 4 million packages shipped worldwide. Every year, our customer service team goes above and beyond to successfully resolve over 100,000 support tickets on behalf of the brands we work with—handling issues quickly, transparently, and with care for them.

The Right Places to See What Customers Think About Passport

The best sources are our G2 reviews, NPS feedback, and customer success stories.

Real Reviews from Real Brand Customers (via G2, a Neutral Third-Party Platform)

“There are many things Passport excels at but one main thing comes to mind—their support. Many services offer international logistics, but Passport’s support team knocks it out of the park. Everyone can ship at reasonable pricing and get it to the door within x days, but not everyone provides the same level of care and attentiveness when things hit the fan.”
Verified G2 Reviewer

 

Passport is a one-stop shop for all your international shipping needs, tax calculation, tax remittance and customs clearance.
Verified G2 Reviewer


“Passport is great because it allowed our business to scale to international markets without adding excessive compliance burden. We’ve been able to generate additional revenue from those new markets.”

Verified G2 Reviewer


“Easy tracking and support if needed (which is rare!)” 

Verified G2 Reviewer


“I currently work for a company utilizing Passport for about a year and a half, and it’s been a wonderful experience. Their team is incredibly knowledgeable, resourceful and always available to assist with any questions or issues we’ve ever had. It’s massively helped out our ever-growing international customer base.”

Verified G2 Reviewer

These reviews are from the brands we actually serve—businesses that rely on Passport to manage their international shipping, compliance, and checkout experiences.

What Our Brand Partners Say (via NPS Feedback)

Our Net Promoter Score (NPS) of over 54, based on feedback from active brand customers, underscores the exceptional experience and reliability our partners receive every day.

“Passport is the most communicative partner we’ve ever worked with. Their response times are quick, their information is helpful, and the data they provide is both transparent and highly useful. They’re the first fulfillment partner able to give us the insights we need to ensure our shipping is priced correctly—helping us avoid unnecessary losses.”


“Passport has been great at enabling us to have global market access. The only downside (not Passport’s fault) is that duties and taxes are high on our product, which still makes it inaccessible to most international consumers.”


“The customer service team is extremely helpful, the weekly service alerts keep us up to date on any disruptions or delays, and our CSM has been hands-on with our warehouse transition.”


“Passport has been an instrumental partner in helping us launch our business internationally. The team has been a pleasure to work with and it really feels like an extension of our internal operations.”


“The team is very helpful in assisting with any shipment issues—always quick to respond.”

These NPS responses reflect what we hear consistently from our partners: that Passport isn’t just a logistics provider—we’re an extension of their team, focused on reliability, transparency, and long-term growth.

Proven by the Brands That Trust Us

Our brand partners measure success by outcomes—and so do we.

“Before Passport, we basically had zero dollars in international revenue. Now, we have a growing eight-figure international business.”
RIDGE


“Passport has proven to be the most effective as far as getting the product to the customer and providing support, acting as an extension of our company and enabling our growth.”

OneSkin


“With Passport Global, we instantly went from lower six-figure months to seven-figure months, literally overnight.”

Ogee


“What was really appealing about Passport’s solution was that it wasn’t just shipping. The duties, compliance, and everything else that makes entering a new country difficult were managed from day one, with minimal paperwork, ensuring our products reached customers without creating friction for either the brand or the customers.”

– Carpe 

“I’m extremely green when it comes to international. I don’t think I would be able to do 10% of what we’re doing currently, if it were not for our partnership with Passport Global that has kind of led that growth and expansion.” 

The Wander Club

“We started doing more targeted marketing to our Canadian customers, and that’s really where Passport came into play for us. We turned the spigot on a little more, and started shipping a higher volume than expected. Passport came back to us to renegotiate rates and give us a further reduction due to the higher volume. To me that spoke volumes and meant that they wanted to be an actual partner to Universal Yums and not just a vendor.”

– Universal Yums

In Short

Trustpilot may show a mix of perspectives—but most of them aren’t about Passport as an international ecommerce partner. When you see reviews mentioning billing issues, clothing stains, or lost packages, remember: those experiences often stem from confusion about who we are and what we do.

The best way to judge Passport is through the results we deliver for the thousands of brands we’ve help grow internationally—and the data speaks for itself.

  • Over 4 million packages shipped annually and over 300,000 customer service tickets successfully resolved on behalf of our brand customers each year.
  • $282M+ worth of goods trusted to be shipped each year.
  • A growing roster of global brands choosing Passport as their trusted partner in international growth.

We’ll keep doing what we do best: helping brands expand globally with confidence—one delivery at a time. 

To learn more, visit our Success Stories page at https://passportglobal.com/success-stories/

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