Selling on TikTok Shop has become one of the fastest-growing opportunities for ecommerce brands, especially those breaking into new markets and seeking to be discovered by potential customers. But for international sellers, expanding into markets like the UK often comes with major hurdles—local entity requirements, tax registrations, compliance obligations, and time-consuming account setup.
That’s where Passport comes in.
We’re excited to announce that Passport is now an official TikTok Shop Partner in the UK, helping brands break down these barriers so you can start selling faster, easier, and more profitably.
“TikTok Shop is one of the fastest-growing marketplaces in the world, and brands can’t afford to sit on the sidelines. By partnering with TikTok, Passport will make it simple for DTC brands to reach new audiences, sell internationally, and scale without the heavy lift of setting up entities or managing compliance. It’s global growth, made easy.”
– Alex Yancher, CEO & Co-Founder, Passport
And the data backs it up: according to a Passport 2025 survey with Drive Research, 50% of ecommerce leaders say their international customers already shop through TikTok Shop. That means brands aren’t just experimenting here—global buyers are actively spending, and the opportunity is real.
The Challenge: Selling Internationally Isn’t Simple
To open a TikTok Shop in the UK, merchants are typically required to have:
- A local entity or office presence
- Local in-country fulfillment
- Local staff to manage operations
- VAT registration and ongoing compliance
- Marketplace administration and account setup
For most U.S. and international brands, these requirements create delays, costs, and complexity that stall growth before it even starts.
The Passport Solution: Your Merchant of Record
With Passport Global, you don’t need to set up a local entity to sell in the UK. We can act as your Merchant of Record, meaning we sell on your behalf while your brand remains front and center to consumers.
To shoppers, nothing changes—they see your product, your storefront, and your brand. Behind the scenes, we partner with you to drive new customer discovery and conversions for your brand and your products, and handle the compliance, financial, and fulfillment details that would otherwise slow you down.
Why This Matters
TikTok Shop represents a huge opportunity for DTC brands to get in front of potential customers in new markets like the UK and beyond. But the speed at which you enter—and the ease of staying compliant—can make or break your success.
With Passport, you don’t just get access. You get a partner who ensures you’re set up to win.
Ready to Sell on TikTok Shop?
Don’t let local entity requirements hold your brand back. With Passport as your TikTok Shop Partner, you can start selling to UK customers quickly, confidently, and profitably.
Request a Demo to learn how you can start your TikTok expansion.
