International growth is won by the brands with the most leverage. 84% of ecommerce brands are already using AI across marketing, personalization, and customer support — according to Passport and Drive Research — but most are still struggling to apply it to logistics, compliance, and cross-border operations. That gap is where Passport is building leverage.
Brands want faster delivery times, cleaner compliance, fewer surprises at checkout, and higher conversion. Investors want efficiency and scalability. Teams want to do higher-value work—not repetitive tasks.
That’s why AI at Passport isn’t a side experiment or a hackathon novelty. It’s a standard, embedded across every team—from operations and engineering to finance, GTM, and product. It makes our people faster, our compliance sharper, and our platform more scalable. And it’s how we plan to build the #1 internationalization company in the world.
AI as a Company Standard — Not a Pilot
Instead of launching yet another AI side project, we built an operating system around it:
- Approved & secure stack: Tools like Notion AI, Google Gemini (SSO-enabled), Parabola, Gong Intelligence, NotebookLM, and Cursor are pre-vetted for data security and enabled across teams. Anyone at Passport can use AI—safely and consistently.
- Company-wide enablement: We partnered with ApplyAI for training, built an internal “AI @ Passport” hub, and made AI usage an expectation—not an experiment.
- Design principles for trust: We follow a simple rule—AI should be transparent, explainable, and easy to override. It reduces cognitive load, not adds to it.
This structure turns AI from a tool into infrastructure.
Where AI Creates Real Leverage Internally
We deploy AI when it reduces cycle time, cuts manual effort, or improves accuracy. Real examples:
Operations & Finance
- Automated invoice audits using Parabola have reduced review times by 80% and save 45 minutes per day on freight tracking alone.
- AI-driven invoice parsers and exception rules help finance teams focus on insights—not data cleanup.
GTM & Revenue Teams
- AI-powered SDR workflows improve prospect research, personalization, and outbound efficiency—without sacrificing brand voice.
- AI tools like Sweep accelerate Salesforce changes, helping RevOps support teams faster while maintaining data integrity.
- Marketing uses Lovable AI to create calculator tools and personalized, on-brand landing pages instantly for ABM campaigns and sales enablement.
Marketing & Content
- ChatGPT Pro is embedded into daily workflows—from video scripting and campaign brainstorming to ad copy and SEO page builds.
- SEMrush AI helps refine our keyword strategy and monitor how AI topics are trending across ecommerce.
- Notion AI powers internal process docs, meeting summaries, campaign briefs, and competitive intelligence.
- AI video editing tools are being tested to speed up post-production for case studies and product explainers.
- By using AI to analyze more than 700 customer and prospect calls through our Voice of the Customer (VOC) program, we’re uncovering the patterns, pain points, and opportunities that will shape our product and product marketing roadmaps.
Data & Product Engineering
- The team built internal agents like “ClassifyMe” to support HS code mapping—one of the most tedious and high-risk parts of international trade.
- AI is used to propose HS codes, flag classification errors, enforce exception rules, and reduce manual rule creation across similar SKUs.
- AI is used to QA the software changes and reduce the amount of bugs released.
- AI is used to help us resolve some of the time consuming aspects of international shipping such as suggest address error fixes and resolve bundle breakdowns conflicts.
How Brands Experience AI — Even If They Don’t See It
Our research shows that while brands are quick to adopt AI in customer-facing areas, only one-third have applied it to inventory, and even fewer to compliance or cross-border logistics. AI is accelerating demand — but it’s also exposing the operational gaps behind it. Passport is closing that gap.
AI is the quiet infrastructure that makes global growth feel simple.
Zoom In: HS Code Classification (Where AI Makes the Invisible Visible)
Incorrect HS codes are one of the most expensive, delay-causing problems in cross-border trade. AI helps us tackle it systemically:
- AI agent recommends HS codes based on product descriptions and historical logic
- Exception logic stops shipments when codes appear restricted or risky
- Fallback rules (like USPS substitutions) keep operations moving while still staying compliant
- Knowledge systems connect HS data to landed cost, discounts, and Shopify tax workflows — so classification isn’t just accurate, it’s usable
The result? Fewer delays, fewer fines, and more trust from customers and customs authorities.
Why This Matters for the Future of International Ecommerce
AI is reshaping cross-border logistics faster than any regulatory change or carrier update ever could. And we’re only at the beginning.
Next on our roadmap:
- AI Copilot in the Passport Portal — risk signals, delivery predictions, and take actions
- More automation of operational bottlenecks — including sortation, billing reconciliations, and shipping exception resolution
Passport’s Advantage
Other companies are adding AI features. We’re building an AI foundation.
By combining software, logistics, compliance expertise, and AI-driven automation, Passport is making international growth:
- Faster to start
- Easier to manage
- More profitable to scale
Global expansion shouldn’t be a guessing game. With AI, it won’t be.
Want to See What AI-Powered Global Growth Looks Like?
Download the AI in Ecommerce Infographic → See how 200+ ecommerce leaders are using AI to scale internationally
Talk to our team → Explore how Passport uses AI to make your global ops faster, more compliant, and more profitable
Join our global team → Check out the jobs that Passport is hiring for, joining teams that take a smart, AI-driven approach to remote work
