Excerpt: Expanding into the European Union can unlock significant growth for ecommerce brands, but it also requires understanding VAT, customs, product compliance, and import procedures. This guide walks you through everything you need to know—from market research and IOSS to customs documentation, ICS2, and shipping strategies—so you can confidently import products into the EU and scale your cross-border business.
Passport
Benefits of Import One Stop Shop (IOSS)
The elimination of the EU’s €150 duty de minimis exemption on July 1, 2026, has completely redefined cross-border ecommerce. Learn why Import One Stop Shop (IOSS) remains a critical tool for centralized VAT compliance and how it interacts with the new €3 flat-rate duty framework to protect your delivery experience.
Wellness Without Borders: How to Sell and Ship Supplements Internationally
Get expert tips on how to successfully sell and ship wellness supplements internationally, from navigating shipping to optimizing customer experience.
How to Import Cosmetics Into Canada: FAQ for Ecommerce Brands
Learn how to import cosmetics into Canada with ease. Our FAQ answers all your questions about importing cosmetics into Canada.
Cosmetics brands: How to reach another 80% of the global market
How to export US cosmetics products for direct to consumer e-commerce using the Quali-Quanti formula on thresholds for retinol, hydroquinone, SPF.
Do’s & Don’ts of Shipping Personal Care Products To Canada
Learn the do’s and don’ts of shipping personal care products to Canada with our comprehensive guide. Protect your products and stay on the right side of regulations.
Are Your Products Allowed in Canada? How to Check Before Checkout
Shipping to Canada? Discover which products are prohibited or restricted by CBSA. Ensure compliance for food, cosmetics, supplements, CBD, and more.
Building Trust and Transparency: Meeting the Shipping Expectations of Canadian Shoppers
Learn how to meet Canadian shoppers’ shipping expectations with transparency. Build trust, avoid customs delays, and proactively resolve shipping issues.
How to Boost Customer Loyalty Across Borders: International Shipping Meets Customer Success
Elevate your brand on a global scale with tips and strategies that strengthen customer loyalty through international shipping.
Shipping Dangerous Goods to International Customers
Learn how to ship dangerous goods to international customers safely and legally with Passport Shipping’s expert guide.
Shipping Cosmetics to Canada: Compliance, Labeling, Duties, and DTC Rules for Beauty Brands
Learn how to ship cosmetics to Canada, including Health Canada rules, product classification, Cosmetic Notification Forms, ingredient restrictions, labeling, duties, taxes, and DTC shipping considerations.
A Beginner’s Guide for Shipping Cosmetics Internationally
In this guide, we’ll touch on the basics of shipping cosmetics internationally and provide valuable insights to help beauty brands navigate the global market.
List of Prohibited & Restricted Items in International Shipping
Countries prohibit or restrict the import of specific products, and it’s important to know up-front whether your products run the risk of being denied entry, returned, or abandoned.
Australian Taxes: Top 10 Must-Know Facts for Ecommerce Brands
We break down Australian tax regulations that apply to ecommerce businesses from GST collection to duty thresholds and registration options.
From Local to Global: 5 Steps to Expanding Your E-Commerce Brand Internationally
Discover 5 essential steps for international e-commerce expansion to ensure successful growth and a seamless entry into new global markets.
How Inaccurate Product Descriptions Cause Delays at Customs
The description of goods plays a vital role in ensuring proper commodity classification, determining applicable duties and taxes, and identifying potential import restrictions.
How to Ship Supplements to Canada: Regulations, NPNs & Import Rules
Learn how to ship supplements to Canada with confidence. Discover Health Canada regulations, NPN requirements, DTC shipping rules, and tips to streamline customs clearance and avoid delays.
Shipping Nutritional Supplements to Australia: Guidelines
Australia supplements importing and shipping guidelines: $4.3 billion opportunity and “complementary medicines” classification.
Shipping Cosmetics to Europe: 10 Essential Things Beauty Brands Need to Know
Learn how to ship cosmetics, skincare, and beauty products to Europe. Explore EU cosmetic regulations, labeling rules, Responsible Person requirements, and customs compliance for beauty brands.
Shipping Supplements Internationally: Key Insights for US-Based Brands
Learn the essentials of shipping supplements internationally, featuring expert advice specifically tailored for ecommerce merchants.
How to Develop an Effective International Shipping Pricing Strategy
Learn how to choose the right pricing strategy, including DDP vs DDU, to improve conversion rates and customer experience.
VAT E-Commerce Rules for US Brands Shipping Internationally
Learn how VAT regulations apply to US brands shipping internationally, including rules, payment responsibilities, and strategies for streamlined compliance.
Cross-Border Ecommerce vs. In-Country Fulfillment: Which Is Best for Your Brand?
Compare cross-border vs. in-country fulfillment strategies to optimize costs, improve delivery performance, and scale your international ecommerce business.
Duty Drawback for Ecommerce Brands: Recover Import Tariffs in 2026
As tariff exposure continues to pressure ecommerce margins in 2026, more brands are revisiting one of the few recovery mechanisms available in the United States: duty drawback.
Boost Your Summer Ecommerce Sales: Top 5 Tips to Maximize Revenue
Drive summer ecommerce growth with these 5 actionable tips. Gain expert insights to expand your market reach, boost conversions, and increase sales globally.
Passport Ranks Among Highest-Scoring Businesses on Inc.’s Best Workplaces for 2024
Passport has been named to Inc.’s 2024 Best Workplaces list.
Passport Unveils New Look and Website at PassportGlobal.com
Passport unveils its new digital home at PassportGlobal.com, marking its evolution from a shipping carrier to an end-to-end global ecommerce solutions provider.
What You Need to Know About the Canada Post Strike (Sept. 2025) — and How Passport Is Keeping You Covered
Stay ahead of the Canada Post Strike with Passport. Get the latest updates and see how we’re minimizing delays to keep your shipments on track.
Passport Launches New Features & Enhancements to Drive Global Growth
Maximize international sales with Passport’s new Summer 2024 updates including faster delivery, better tracking, Canada domestic shipping, easier returns, and more.
Merchant of Record: Essential Insights for International Ecommerce
Learn about the Merchant of Record model including its roles, responsibilities, and an alternative approach for seamless international ecommerce transactions.
Product Compliance: Ecommerce Guide for Expanding to Global Markets
Learn essential aspects of product compliance for international ecommerce, including key regulations with examples and strategies for navigating global markets.
Managing International Returns with Passport
Easily manage international returns with Passport’s solutions. Find out about our new self-service return labels and partnerships with Loop and Corso.
Merchant of Record vs. Seller of Record: Key Differences & Impacts on International Ecommerce
Explore the differences between Merchant of Record and Seller of Record models in international ecommerce to optimize your global expansion strategy.
Top Global Expansion Ecommerce Markets: Where U.S.-Based Brands Are Growing Next
An overview of the leading international ecommerce markets for U.S. brands, covering growth trends, tax frameworks, tariff updates, and operational considerations by region.
What Is a Seller of Record—And Why It Matters for Your Ecommerce Brand?
Everything you need to know about SoR, international compliance, and scaling globally with confidence.
More Than a Shipping Partner: How Passport Helps You Optimize Your Entire Customer Experience for Global Growth
A behind-the-scenes look at how Passport empowers brands to scale internationally—with strategy, speed, and partnership
When Is the Right Time to Start Selling Internationally?
Wondering when to sell internationally? Learn signs your ecommerce brand is ready, how to choose first markets, and why cross-border shoppers drive higher AOVs.
Why Shoppers Around the World Abandon Carts and What They Expect From International Checkout in 2026
Learn why global shoppers abandon carts and how international checkout expectations are changing in 2026 across pricing, payments, delivery, and returns.
When to Move Inventory In-Country for Fulfillment
Wondering when to move inventory into another country for faster fulfillment and higher profits? Learn how to identify high-demand markets, improve delivery times, reduce duties, and grow faster with in-country fulfillment — like Ridge and HexClad did in the UK.
Flat Rate or Free? Choosing the Right Shipping Strategy to Grow International Sales
Should you offer flat-rate or free shipping to international customers? Discover which strategy works best (and when).
How to Know When to Upgrade Your International Provider
Is your international sales growth flat or your cross-border partner falling short? Learn when to switch international providers.
Duty Drawback Decoded: What Ecommerce Brands Need to Know (Webinar Recap)
Learn how duty drawback works for ecommerce brands, what qualifies, and how to recover up to 99% of duties with a compliant, scalable program.
Top 10 Ways to Improve Landing Page Conversion for Global Ecommerce Brands
How to optimize checkout and reduce cart abandonment with smarter shipping, storefront customization, and clear local pricing.
Your Store, Their Language: 7 Storefront Localization Tips That Drive International Conversions
From currency display to custom tracking pages, here’s what top DTC brands get right about going global.
How Brands Are Using A/B Tests to Improve Global Checkout UX
International checkout not converting? Learn how ecommerce brands use A/B testing to optimize global UX—from shipping thresholds to duty-inclusive messaging—and boost conversions with Passport.
How to Reduce Cart Abandonment for International Customers
Learn how to reduce cart abandonment from international shoppers. These proven ecommerce strategies—from duty-inclusive checkout to faster delivery timelines—help brands boost conversion and trust globally.
Trustpilot Is Not Built for B2B: Why Its Reviews Are Not Relevant For Passport
Passport Trustpilot reviews often come from shoppers, not the brands we serve. Learn why most reviews are misattributed—and see real feedback from verified G2 ratings, NPS scores, and brand partners who trust Passport for global ecommerce growth.
Employee Spotlight: Abril Domínguez – Turning Curiosity into Data-Driven Impact
For Abril Domínguez, curiosity isn’t just a personality trait—it’s a professional superpower. With a passion for...
Passport and Enveyo Partner to Power Smarter, More Data-Driven Global Shipping
New collaboration helps ecommerce brands and 3PLs unlock visibility, optimization, and international delivery performance to scale profitably across borders.
How to Show Landed Costs on Shopify Without Losing Conversions
Learn why duty-inclusive pricing improves conversion, how to display total costs clearly, and how brands like Ogee increased sales using this strategy.
Building a Fulfillment Strategy That Actually Works for Your Ecommerce Brand
Learn how to build an ecommerce fulfillment strategy that drives customer satisfaction and long-term growth—from choosing the right model to improving inventory, packaging, and returns.
What’s the Best Shipping Strategy for International Shopify Stores?
How to choose between flat rate, free shipping, or duty-inclusive options—and why the best answer depends on your growth goals.
What Makes a Great Checkout? Lessons from Millions of Ecommerce Orders
A smooth checkout builds trust and drives sales. See the top strategies to reduce friction and improve ecommerce conversion rates.
Passport and PrettyDamnQuick Partner to Power Smarter, Global Commerce Experiences
New collaboration helps ecommerce brands unlock profitable global growth by combining dynamic checkout experiences...
Passport Becomes an Official TikTok Shop Partner in the UK
Passport is now a TikTok Shop Partner—helping brands expand faster with registration and remittance through our Marketplace Management solution.
5 Shopify Checkout Mistakes That Could Be Costing You Sales (And How to Fix Them)
Discover 5 common Shopify checkout mistakes that hurt conversions—and learn simple fixes to streamline checkout, reduce cart abandonment, and boost sales.
How Ecommerce Leaders Are Preparing for Peak Season 2025 (Webinar Recap)
Prepare for the most complex peak season yet—see how Passport and ecommerce leaders are planning ahead to protect margins and drive growth this Q4.
Why Now Is the Time to Reconnect With Canadian Shoppers
Canada just ended its 25% surtax on U.S. goods. Here’s why now is the time for ecommerce brands to re-engage Canadian shoppers before Black Friday.
Despite 7 in 8 Ecommerce Brands Raising Prices to Offset Tariffs, 96% Still Expect International Sales to Rise in Q4
New Passport research shows soaring Q4 growth potential—but an execution gap remains as tariffs, trade shifts, and fulfillment risks intensify.
Breaking Down the Barriers to Global Growth: Passport CEO Alex Yancher on the Ecommerce Coffee Break Podcast
Ecommerce growth is global—but tariffs, taxes, and localization can block success. Passport CEO Alex Yancher shares strategies to scale smarter on the Ecommerce Coffee Break.
Free Whitepaper: How Ecommerce Brands Can Still Win the U.S. Market Amid Tariff Turmoil
Discover proven strategies to protect margins and grow U.S. sales amid rising tariffs and the end of de minimis. Download the free whitepaper.
Selling to the U.S., Uninterrupted: Navigating Postal Suspensions After the End of De Minimis
Discover how ecommerce brands can keep selling to the U.S. despite postal suspensions and the end of de minimis. Learn strategies to stay compliant and profitable.
How Global Ecommerce Brands Can Recover U.S. Import Tariffs: Duty Drawback Explained
Discover how duty drawback helps ecommerce brands reclaim up to 99% of U.S. import duties—protecting profitability in global markets.
Why Brands Choose Passport for Duty Drawback
Full-service support. Licensed brokers. Zero complexity. Most duty drawback services are built for Fortune 500s, not...
Are You Leaving Refunds on the Table? 5 Ways to Know If You’re Eligible for Duty Drawback
Paid U.S. import duties and now selling or shipping globally? You may qualify for up to 99% back. Learn how ecommerce brands confirm duty drawback eligibility.
Employee Spotlight: Michelle Decker – Building the Future of Ops, One Puzzle at a Time
Michelle Decker’s career at Passport is a masterclass in growth, grit, and operational excellence. Over the past five...
The End of De Minimis Webinar: What Ecommerce Brands Need to Know
Passport’s webinar covers the Aug 29 end of de minimis, its impact on ecommerce, and how to prepare before peak season. Get the recap and watch on demand.
Going Global the Right Way: Alex Yancher on The Hidden Entrepreneur Show
On The Hidden Entrepreneur Show, Passport CEO Alex Yancher shares how ecommerce brands can simplify global growth and stop leaving international revenue on the table.
Smarter Tools, Smoother Growth: Highlights from Passport’s Summer 2025 Product Webinar
Smarter shipping, accurate checkouts, faster fulfillment—see what’s new in Passport’s Summer ’25 webinar built to help brands grow globally with ease.
Passport Expands to the UK, Supporting Ecommerce Brands with Cross-Border Shipping & In-Market Enablement Across the Globe
Passport’s new UK-origin capabilities give brands full-service support—from storefront localisation to in-country fulfilment in top markets—as global trade disruption continues.
Scaling a Global Vision: A Recap of Our Beyond Borders Podcast Conversation to Tease Passport’s Global Expansion
Discover how Passport’s UK launch supports DTC brands in scaling internationally with less cost, complexity, and cross-border challenges.
94% of Global Ecommerce Leaders Agree: In-Country Enablement Is Key to Future-Proofing Profits
See why 94% of global ecommerce leaders are investing in in-country fulfillment to scale and stay profitable amid rising tariffs and compliance shifts.
The Global Gap: A Recap of Our DTC Podcast Interview on Unlocking International Ecommerce Growth
More traffic than sales abroad? Discover how Passport helps DTC brands turn global visitors into buyers and protect margins amid trade disruption.
How Ecommerce Brands Can Still Win Amid Tariff Turmoil: A Recap of Our Practical Ecommerce Webcast
Watch Passport’s Thomas Taggart break down the latest tariff changes—and what ecommerce brands can do now to stay compliant and protect profits.
Passport Global Inc. Becomes Permitted Licensed Customs Broker, Unlocking New Era of Import Compliance & Duty Recovery for Ecommerce Brands
Passport is now a licensed U.S. customs broker—unlocking new import compliance, duty recovery, and tariff protection for ecommerce brands.
New Report: 81% of Ecommerce Leaders Fear Tariffs—But 91% Still See International as Key to Growth
Passport and Drive Research release a timely report on how ecommerce brands are navigating global growth, rising tariffs, and trade policy shifts.
U.S. Trade Policy Updates – May 2025: De Minimis Ends for China & Hong Kong, Tariffs Stack Up, and What Brands Should Do Now
U.S. ends de minimis for China/HK. Discover what this means for your brand—and how to offset new tariffs with smart fulfillment strategies.
Passport and ShipBob Partner to Offer DDP Shipping for Global Ecommerce Growth
Passport and ShipBob team up to help brands tackle tariffs, de minimis changes, and cross-border shipping with a seamless DDP solution.
Nik Sharma Talks Global Growth: How Ogee Unlocked 7-Figure International Sales with Passport
Nik Sharma hosts a webinar with Sharma Brands, Ogee & Passport on scaling smart, navigating tariffs, and building sustainable global growth.
Trump Tariff Talk: Navigating the Changing Global Trade Landscape in 2025
With Trump tariffs 2025 in effect, ecommerce brands must adapt fast. Get insights on new policies, risks, and fulfillment strategies to stay ahead.
Passport Achieves Patent-Pending Status for Seller of Record Solution, Transforming VAT/GST Compliance for Global E-Commerce
Passport achieves patent-pending status for Seller of Record, a breakthrough solution that streamlines cross-border tax compliance for global ecommerce.
Women’s History Month Series: Women Leaders at Passport on Growth, Leadership and Breaking Barriers
As Women’s History Month unfolds, the stories of women in leadership take center stage, offering lessons on resilience, confidence and the power of voice.
Trump’s Tariffs and the Future of International Ecommerce: Insights from Alex Yancher in Practical Ecommerce
Discover how new Trump trade tariffs, a 10% duty on Chinese goods, and potential de minimis rule changes are reshaping ecommerce. Passport CEO Alex Yancher shares key insights on mitigating costs and staying competitive.
Understanding U.S. Tariff Changes: Alex Yancher on the Historical Snapshots Podcast
Stay ahead of shifting global trade policies with insights from Passport CEO Alex Yancher. Explore the latest U.S. tariffs, de minimis rule changes, and strategies for ecommerce brands to manage costs and stay competitive.
Passport acquires Brand Access, the #1 option for large DTC brands establishing local operations in key markets such as Canada, UK, EU and AUS
Passport acquires Brand Access to provide in-country enablement and marketplace management, empowering leading DTC brands to scale globally with ease.
Flexport and Passport Announce Partnership to Provide International Solution for DTC Brands
Passport and Flexport announce partnership to provide international solutions to DTC brands.
Passport Shipping and ProShip Partner to Enhance International E-commerce Shipping Solutions
Passport Shipping and ProShip are thrilled to announce their partnership to enhance international shipping solutions for e-commerce businesses.
Mastering Cross-Border Ecommerce Shipping: Your Guide to Global Success
Learn how to master cross-border shipping and global growth, with insider tips from Passport’s President. Watch the full eCom Logistics Podcast inside!
Shopify Localization: Strategies Every Ecommerce Brand Should Know to Maximize Sales
Find out how Shopify localization can boost global growth and discover strategies to optimize your ecommerce store for international markets.
Brazil’s Ecommerce Compliance Program (PRC): Understanding Tax Advantages
Learn about Brazil’s ecommerce compliance program, Programa Remessa Conforme (PRC), offering tax advantages and streamlined customs clearance for DTC brands.
How to Create Custom Landing Pages on Shopify for Global Markets
Learn how to localize Shopify landing pages for global markets. Improve engagement and conversions through tailored imagery, messaging, and promotions.
September 2022: What’s going on with delayed shipping times to Australia? Here’s what we know.
Learn about the delayed shipping times to Australia in September 2022 and what we know about the situation.
How to Achieve International Success with Your Cosmetics Brand
Unlock the potential of international success in the cosmetics industry. Learn how to navigate challenges and secure shipping success in new markets.
Introducing A New Partnership Integration with DCL Logistics
Introducing a new partnership integration with DCL Logistics—DCL brands & sellers now have access to a dedicated international shipping partner at Passport.
Employee Spotlight: Cullen Baker – Achieving Growth at Passport
Read about Cullen Baker’s experience at Passport, highlighting the powerful synergy between personal ambition and a company that champions growth and innovation.
Passport Doubles-Down on its Commitment to Customer Sales Growth with New Hire, Andrew Brown
Passport welcomes Andrew Brown to its leadership team as Senior Director of Customer Growth.
Employee Spotlight: Dima Monastyrenko – Advancing Tech Innovation at Passport
Discover how Dima Monastyrenko, our Senior Software Engineering Manager, has helped shape the technological landscape at Passport.
Improved Transit Times, Tracking, & More
Discover how Passport’s global shipping improvements have led to faster transit times and better package tracking.
The New NAFTA (USMCA) came into effect July 1, 2020. How does it impact e-commerce shipments to Canada?
The New NAFTA (USMCA) Came into Effect July 1, 2020. This raises the Canada de minimis for taxes from $20 to $40 CAD and duties from $20 to $150 CAD.
New Brexit rules for eCommerce sales to UK starting Jan. 1, 2021
New Brexit rules for eCommerce sales from Jan 1, 2021 require UK VAT. Register your brand, collect and remit VAT for orders under GBP 135.
Protect peak season margins from duty surprises.
Get clarity on cross-border compliance. Don't wait until October to fix it.